One cannot make any spiritual progress without the mercy of Lord Balarama. (Mundaka Upanishad)
Balaräma, eldest brother of Lord Kåñëa, is added with the words “the Personality of Godhead” because Lord Balaräma is the immediate expansion of viñëu-tattva as prakäça-vigraha of Lord Kåñëa. Balaräma, is the protector of the devotees of the Lord. Baladeva acts as the spiritual master of all devotees, and by His causeless mercy the fallen souls are delivered. By His divine grace only one can approach the Supreme Lord Çré Kåñëa, and thus Çré Balaräma is the mercy incarnation of the Lord, manifested as the spiritual master, the saviour of the pure devotees.
He appeared on the full moon day of shravana. The history of His appearance is unique. He was born as the seventh son of Devaki and Vasudeva. But, when He was still in the womb of Devaki, He transferred Himself to the womb of Rohini, who was another wife of Vasudeva. The tyrant brother of Devaki, Kamsa, had put Vasudeva and Devaki in prison. Vasudeva had left his wife Rohini, in the care of his dear friend, Maharaja Nanda.
The celebration begins with pallaki utsava in the evening. Krishna and Balarama go in gorgeously decorated palanquin( pallaki ), carried by enthusiastic devotees with rhythmic steps, amidst ecstatic kirtans and bhajans around the temple. After Pallaki there is Mahabhisekam for the Deities of Krishna and Balarama. It is the ceremonial bath during which They are bathed in auspicious items like Scented water, milk, curds, ghee, honey, varieties of fruit juices and various kinds of fragrant flowers. The priests chant holy mantras and Prayers are offered and religious hymns are sung. After Abhisekam there is pravachan, special arati and dinner feast for all.
“Who was formerly the son of Nanda Mahäräja, He has appeared as the son of Çacédevi and Balaräma is Nityänanda Prabhu “.
Nitya means eternal. Änanda means pleasure. Material pleasure is not eternal. That is the distinction. Therefore those who are intelligent, they are not interested with this flickering pleasure of material world. Every one of us, as living entity, we are searching after pleasure. But the pleasure which we are seeking, that is flickering, temporary. That is not pleasure. Real pleasure is nityänanda, eternal pleasure. So anyone who has no contact with Nityänanda, it is to be understood that his life is spoiled.
The celebrations begin from 6.00 pm with Pallaki Utsava, the Deities of Gaur Nitai are taken in pallaki accompanied with soul stirring kirtan. After the pallaki the Deities receive a grand abhiseka. Next is a short Pravachan on the importance of this auspicious day. The program ends with a special arati and dinner feast for everyone.